‘Feria’ is a time when Guatemalans and visitors alike come to Panajachel to celebrate and enjoy the gorgeous scenery. Some come to enjoy Lake Atitlan, and others find it a great opportunity to sell their goods at market. It is an exciting time for locals and schools let out when the fair takes over the town. There are performers dressed in costume, carnival rides, fireworks, parades, and even religious rituals performed in front of the Catholic church in honor of St. Francis of Assisi.